Featured events
A wealth of opportunities to discover and experience French food and beverage products first-hand on foreign markets.
APERITIF A LA FRANCAISE
In 2010, the Apéritif à la française will be celebrating its 7th birthday!
The Apéritif à la française has become a can’t-miss international get-together for lovers of French-style festivity and those who would like to discover it. This laid-back celebration of French food and lifestyle, organised by Sopexa on the 1st Thursday of June, is supported by the French Ministry of Agriculture and Fisheries.
Created in 2004, the Apéritif à la française is part of a vast promotional programme to showcase France, its products, its brands, and its food culture to the rest of the world in order to boost its top-of-mind in consumers and opinion leaders, and of course, increase its market share.
A few key figures:
- 35 participating cities in 21 countries,
- more than 350 partners and 545 brands,
- more than 17,000 days of promotion at 2,200 outlets and through 2 websites dedicated.
See you for the next edition of the Apéritif à la française, on 3 June 2010!
Find out all the latest news at www.aperitifalafrancaise.com
Don’t hesitate to contact us at aperitifalafrancaise@sopexa.com
LES 24H EXPOS
Days of tasting dedicated to the French products
Sopexa’s 24H Expos are must-attend one-day events on promising themes. Held at various types of venues (hotels, conference halls, etc.), these mini-exhibitions create the perfect opportunity to discover and sample delicious French foods and drinks.
Importers, wholesalers, wine merchants, agents, purchasers from the mass retail sector and trade journalists are all invited to participate in these exciting networking events.
To check out the schedule of exhibitions for 2009, just consult the calendar of this site!
Since 2005, Sopexa’s Mini-Expos have drawn over 10,500 visitors and enabled some 2,200 French food and beverage producers to prospect new markets!
Find out all the latest news at check the calendar online.
Don’t hesitate to contact us at expos@sopexa.com.
INTERNATIONAL EXHIBITIONS
All of France’s agri-food in a single place
Come and get an up-close look at the full range of French agri-food products at exhibitions where Sopexa organises an Espace France (French Pavilion). Here, you will discover:
- 1,500 companies presenting their products
- the quality of French food and beverage products
- the diverse selection of products in sectors such as wines and spirits, fine groceries and cheeses, to name but a few
- the professionalism and know-how of French agri-food industries
- the terroir, with a vast range of products from the various regions of France
You can also experience new products, sample inventive food and drink pairings at our cooking workshops hosted by chefs, and participate in product tasting sessions.
In 2009, 47 International Exhibitions will take place on four continents!
Find out all the latest news at check the calendar online.
Don’t hesitate to contact us at expos@sopexa.com.
FRENCH WEEKS AND EVENTS FOR THE GENERAL PUBLIC
Operations that show you how high-quality, inventive and affordable French products are.
During “French Weeks”, the products are showcased at mass retail chains or hotel/restaurant chains thanks to promotional partnerships lasting one week or more.
At events for the general public, French products are displayed at booths decked out in the colours of France during special events held in public places (outdoors, inside shopping centres, in exhibition halls and at other venues).
In 2009, come discover the wide range of French food and beverage products at the fifty “French Weeks” and events for the general public organised by Sopexa. Most of these events will be held in the second half of the year, in the following countries: Belgium, Canada, China, Germany, Hungary, India, Japan, The Netherlands, Poland, Romania, Russia, Singapore, Taiwan, Thailand and The United States.
THE EXPORTERS’ DATEBOOK
To find out all you need to know about events to be held worldwide by ADEPTA, SOPEXA and UBIFRANCE, download the Exporters’ Datebook (only available in french) or check the calendar online.